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グーグルがツイッタースタイルのリアルタイムニュース配信を静かに強化

Google Quietly Ramps up its Twitter-Style Real-Time News Offerings

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Verified individuals can create short posts that show up in a special search carousel

検証されている個人は、特別な検索結果に表示される短い投稿を、生成できます。

For some time now, Google has been focusing on real-time results in search, whether it’s live hotel listings or the current weather forecast. That’s a big part of why it re-signed a deal with Twitter that gives it access to the firehose, so it can show tweets at the top of the results page that are related to your search.

しばらくの間、グーグルは検索において、近くのホテルを一覧表示したり、現在の天気予報などのような、リアルタイムの結果に注力してきました。 それは、ツイッターとの契約に再び署名した理由の大きな部分です。ツイッターが、その太いホースへアクセスさせるので、あなたの検索に関連する結果ページのトップにツイートを表示できるのです。

  • firehose - 消火用の太いホース。ここでは検索大手であるグーグルの情報の流れを例えているのだと思います。

On top of all that, however, the search giant has also been quietly adding new real-time features of its own—features that include content created specifically for Google. In effect, the search giant appears to be trying to eat some of Twitter’s lunch in the real-time news space.

しかし、全てにおいて、この検索大手のグーグルは、グーグル自身のために特別に作られた内容を含む独自の新しいリアルタイム機能を静かに追加してきました。 実際には、この検索大手は、そのリアルタイムニュースの空間で、ツイッターが準備したお弁当を食べようとしているみたいです。

The first iteration of this showed up in January, when Google announced that it was allowing candidates participating in the presidential debates to create “information cards” related to various topics or aspects of their campaign platforms. When users searched for information about the debates or those topics, Google explained, the cards would show up at the top in a special carousel.

1月に上がってきた、この最初の繰り返しは、大統領の討論会への参加候補が、様々なトピックス、または、彼らのキャンペーンプラットフォームの側面に関連した「情報カード」を作成できるようにすると、グーグルが発表した時です。 ユーザーが討論やそれらのトピックスについて検索したときに、そのカードが特別な欄に表示されると、グーグルが説明しました。

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---- >The next step came in March, when Google gave local businesses the the ability to create short information snippets about themselves in a number of markets. Then Google announced that it is offering a similar kind of deal to celebrity cricket players, who will be able to create short posts that surface when someone searches for them.

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>All of these features appear to be related to something called “Google Posts,” which has never really been launched or announced in any formal way. There is a page devoted to Posts, with its own dedicated Google URL, but you can’t see any of the content that has been created there. There’s just a landing page that says it’s “an experimental new podium on Google” that lets you “hear directly from the people and organizations you care about.” >> Verified individuals and organizations can now communicate with text, images and videos directly on Google. Creating content is fast and simple, and once published, posts will appear instantly in search results related to the publisher. Each post can also be shared on popular social networks. >The description of the feature certainly implies that it’s not just politicians and cricket players, or local businessmen—Google clearly plans to open up this ability to “verified individuals” and entities of all kinds. Any content created through Google Posts will show up in the special carousel at the top of search results, with a brief Twitter-like excerpt and an image if there is one, ready for sharing on other networks.

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>It seems obvious that since Google’s home-grown social network Google+ didn’t really work out the way the company had hoped, it is looking for other ways to get real-time, social-style content into its search results. One way to do that would be to acquire Twitter, of course, but in the meantime it seems clear that Google is trying to create its own real-time content. >Whether this is a large-scale effort or simply a small trial balloon remains to be seen, however. Google often tries short-term experiments and then kills them if they aren’t producing enough bang for the buck. The company even tried a comment-style project in 2007, where it sought out news makers and asked them to provide quotes, which Google then highlighted in its Google News search results. But that experiment was wound down in 2009.

元記事は以下からどうぞ。

fortune.com