Chinese phones are taking over Southeast Asia while domestic market shrinks
Huawei, Oppo, and Xiaomi came in the top 5, after Samsung and Apple, in the Southeast Asia region during Q3 2017, according to data from research firm Gartner. Among them, Xiaomi’s phone shipments grew nearly 80%, and the market share increased from 4% last year to 7% (in Chinese).
Huawei, Xiaomi, Oppo, and Vivo are the top four domestic smartphone makers in the third quarter in their home ground mainland China, and they started to get a grip of the Southeast Asian market in recent years. According to IDC data, Oppo accounted for the second-largest sales volume in 2016 with 13.2% market share, with shipments up 137.5% YoY. ASUS and Huawei each took third and fourth, with 5.9% and 5.1% respectively.
Huawei、Xiaomi、Oppo、そして、Vivoは、本拠地中国の第三四半期において、上位４つの国内スマートフォンメーカーであり、 それらは昨年の東南アジア市場を把握し始めました。 IDCデータによると、Oppoは2016年に2番めに大きな販売量を占め、市場のシェアは13.2%、出荷数は前年比137.5%でした。 ASUS と Huawei は3番目と4番目でそれぞれ（のシェア）は5.9%と5.1%でした。
- YoY - Year-on-Year = 前年比
The latest figures from Strategy Analytics reported that in the third quarter of 2017, Oppo was the second largest market player in Southeast Asia with 17.2% market share, followed by the other Chinese mobile phone brand Vivo, taking 4.6% market share.
Strategy Analyticsかたの最新の図は、2017年の第3四半期にそれを報告しました。 Oppoは東南アジアで2番目に大きなマーケットプレイヤーで、市場のシェアは17.2%、別の中国携帯電話ブランドである Vivo の 4.6％ が続いています。
The report pointed out that global smartphone shipments in the third quarter to be able to achieve a 3% year-on-year growth, thanks to strong growth in Asia Pacific emerging markets and North American markets.
On the other hand, China’s smartphone market is shrinking. Comparing the third quarter figures for 2016 and 2017, smartphone sales in Greater China dropped from 32.3% to 27.9% in the global market, while the share of emerging markets in Asia Pacific rose from 19.1% to 21.3%.